Resume

Work experience

2015 - present
Head of Global Web Marketing
Asana

  • Set the strategy and long-term roadmap for Asana.com web properties
  • Execute rigorous A/B testing program to continually improve website conversion performance
  • Build and maintain a translation workflow to offer asana.com in five languages
  • Establish Asana's regional marketing program, establishing success metrics and staffing to achieve goals
  • Manage an external SEO agency to maximize organic search growth
  • Project managed a complete redesign of Asana.com, winning a 2016 Fast Company Innovation by Design Award

2014 - 2017
Marketing Subject Matter Expert
General Assembly

  • Create curriculum, curate resources and film instructional videos for Essentials of Digital Marketing online courses
  • Generate list of top trending marketing stories and film weekly 2-minute EDM Headlines [view at: bit.ly/ashley-EDM-Headlines]

2011 - 2014
Senior Website Strategist
Blue Fountain Media

 

  • Crafted brand, website, and marketing strategies to inform and improve the online positioning of new clients
  • Supported sales team efforts by pitching prospective clients and providing pre-sales consultation to determine appropriate contracted services
  • Trained junior marketers in all aspects of Search Engine Optimization, Paid Advertising, Social Media & E-mail marketing
  • Presented marketing trends to prospective clients at quarterly BFM Expert Series Seminar [view at: bit.ly/expert-ashley and bit.ly/expert-ashley-2014]

2009 - 2011
Freelance/Associate Producer
National Geographic

  • Was hired after four months as an unpaid intern to fill a contractor roll
  • Migrated existing website content to new CMS system
  • Collaborated with producers, editors and technical teams in a site redesign

2008
Production & Design Intern
Government Executive Magazine

  • Conducted extensive photo research and chose illustrations to run with columns
  • Fit incoming copy into page templates and placed accompanying images
  • Submitted completed pages to publisher and assisted with production tasks

2007 - 2008
Multimedia Producer
Agence France-Presse

  • Read all stories coming over an international newswire and determined urgency
  • Selected and captioned coordinating photo images, graphics and videos
  • Published story packages online for clients to view and purchase