Resume

Responsible for driving revenue growth through marketing strategies and campaigns.

First marketing hire at Seed stage company aiming to automate security questionnaires and compliance processes for InfoSec leaders.

Built and led growth marketing, content marketing, and product marketing functions
Led cross-functional efforts for launch of new messaging, brand, and website in Sept 2022
Developed go-to-market strategy, positioning and branding, advertising, and email campaigns for all product launches.
Implemented Marketing and Revenue Ops tooling and processes to enable campaign and pipeline measurement

Brought onboard as first marketing hire to build the best virtual assistant marketplace for startup CEOs.

Participated in Series A fundraising and pitching process, which included Index Ventures, FJ Labs, and Teamworthy Ventures
Led marketing and sales efforts, tasked with acquiring, converting, and closing all new revenue
Launched Double’s first self-serve signup flow which doubled monthly user acquisition and grew ARR from $1.5M to $6.1M

Plan, implement, and scale a customer acquisition strategy, optimizing an eight-figure annual budget to achieve self-serve revenue targets.

Built Acquisition Marketing team from 1 to 10, while company grew from $10 to $200M ARR; 100 to 1,200 employees
Owned the roadmap for asana.com strategic initiatives and launched Asana’s SEO and regional marketing programs
Influenced senior stakeholders to align quarterly investment plans with company objectives and sales pipeline
Crafted marketing campaign messaging and positioning to support product launches and inform feature roadmaps
Vetted and onboarded performance agencies in US and EMEA to support global acquisition campaigns

Subject Matter Expert and consultant for producing and presenting educational marketing courses.
Planned curriculum, conducted research, wrote case studies, created instructional videos, and developed interactive exams for Essentials of Digital Marketing online courses

Served as the full-stack Marketing Strategist for web, paid, SEO, email, and social media campaigns.
Met with prospective clients, identified business goals, designed strategies to meet client objectives, and engaged with teams on execution.
Trained junior marketers across marketing specialities.

Relaunched the National Parks website, migrated legacy content to a new CMS.
Generated fresh content, worked with designers, copywriters, and developers to improve speed, functionality, and features which increased visits and time on site.